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22min chapter
RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded
B2B Revenue Vitals
Evolution of B2B Demand Gen Strategy
The chapter explores the evolution of B2B demand generation strategies, emphasizing the shift towards customer actions over traditional inbound marketing labels. It discusses the challenges in sales and marketing alignment, the importance of data-driven decisions, and the impact of departmental silos on progress in B2B companies.
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