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8min chapter
RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded
B2B Revenue Vitals
Rethinking Outbound Selling Strategies
Exploring the shift from outbound to signal-based outreach strategies in go-to-market approaches, highlighting challenges and inefficiencies in the current influenced model. Emphasis on the importance of data infrastructure and intent data for integrated go-to-market teams.
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