GTM Live

RV158 - Signal Based Selling Continued | Go To Market Live Episode 9

Mar 24, 2024
Exploring signal-based selling in B2B sales, the podcast delves into capturing and utilizing buyer signals for optimized go-to-market strategies. It discusses the evolution of category development and emphasizes the importance of intent and account fit in sales data. Chapters cover tracking signals, redefining customer journey, enhancing SDR outreach with automation, and optimizing cross-functional collaboration for data-driven decisions.
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