

RV158 - Signal Based Selling Continued | Go To Market Live Episode 9
Mar 24, 2024
Exploring signal-based selling in B2B sales, the podcast delves into capturing and utilizing buyer signals for optimized go-to-market strategies. It discusses the evolution of category development and emphasizes the importance of intent and account fit in sales data. Chapters cover tracking signals, redefining customer journey, enhancing SDR outreach with automation, and optimizing cross-functional collaboration for data-driven decisions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Optimizing Sales Strategies with Tracking Signals
02:33 • 28min
Redefining the Customer Journey Signals
30:28 • 6min
Enhancing SDR Outreach Process with Automation and Sales Intelligence
36:54 • 2min
Tracking Signals and Implementing Signal Object for Sales and Marketing Analysis
39:07 • 2min
Optimizing Cross-Functional Collaboration for Data-Driven Decisions
41:06 • 9min