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RV158 - Signal Based Selling Continued | Go To Market Live Episode 9

GTM Live

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Optimizing Cross-Functional Collaboration for Data-Driven Decisions

This chapter explores the challenges and benefits of coordinating efforts between rev ops, marketing, and sales development teams, emphasizing the importance of aligning tactics to fit CRM systems. It also delves into the significance of storing and utilizing signal data effectively for informed decision-making in business expansion opportunities.

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