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2min chapter
The Ukrainian counteroffensive; America’s role in the global EV market; Reforming the Supreme Court?
Fareed Zakaria GPS
Redefining the Customer Journey Signals
The chapter challenges the traditional linear customer journey by highlighting the dynamic nature of customer actions. It emphasizes the importance of analyzing signals within the buying process and suggests a new approach to interpreting marketing data as continuous signals for effective strategy implementation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode