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RV158 - Signal Based Selling Continued | Go To Market Live Episode 9

GTM Live

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Optimizing Sales Strategies with Tracking Signals

The chapter explores the significance of tracking signals in B2B sales, stressing the need for a separate signal object to understand customer journeys and optimize sales strategies efficiently. It highlights the impact of signals on sales velocity, marketing ROI, and customer engagement, emphasizing the importance of recognizing signals from various demographics and segments. The conversation discusses the challenges of managing and associating signal data with opportunities while prioritizing efficient tracking for better sales actions and conversion rates.

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