
GTM Live
RV157 - Rethinking B2B Event Marketing
Mar 22, 2024
The podcast explores the changing landscape of B2B event marketing post-pandemic, highlighting the shift towards digital alternatives and the importance of data-driven insights. Chris challenges traditional marketing strategies, emphasizing direct customer relationships and ROI scrutiny. The key theme is the need for consumer insights to create compelling content and the potential of high-value digital events to outshine physical trade shows.
27:13
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Data-driven insights are crucial for measuring ROI in B2B event marketing.
- Direct relationships with customers can increase margin and scale in B2B marketing strategies.
Deep dives
Rethinking Advertising Strategies in B2B Companies
The podcast discusses the changing landscape of marketing and selling strategies in B2B companies, emphasizing a shift towards digital demand. Chris Walker highlights his work with SaaS and tech companies to revamp their advertising and demand-gen strategies. He also mentions promoting his business partner, Megan Bowen, as the CEO and starting a software company focused on providing comprehensive analytics for various business investments.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.