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GTM Live

RV157 - Rethinking B2B Event Marketing

Mar 22, 2024
The podcast explores the changing landscape of B2B event marketing post-pandemic, highlighting the shift towards digital alternatives and the importance of data-driven insights. Chris challenges traditional marketing strategies, emphasizing direct customer relationships and ROI scrutiny. The key theme is the need for consumer insights to create compelling content and the potential of high-value digital events to outshine physical trade shows.
27:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Data-driven insights are crucial for measuring ROI in B2B event marketing.
  • Direct relationships with customers can increase margin and scale in B2B marketing strategies.

Deep dives

Rethinking Advertising Strategies in B2B Companies

The podcast discusses the changing landscape of marketing and selling strategies in B2B companies, emphasizing a shift towards digital demand. Chris Walker highlights his work with SaaS and tech companies to revamp their advertising and demand-gen strategies. He also mentions promoting his business partner, Megan Bowen, as the CEO and starting a software company focused on providing comprehensive analytics for various business investments.

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