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RV157 - Rethinking B2B Event Marketing

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Mar 22, 2024
The podcast explores the changing landscape of B2B event marketing post-pandemic, highlighting the shift towards digital alternatives and the importance of data-driven insights. Chris challenges traditional marketing strategies, emphasizing direct customer relationships and ROI scrutiny. The key theme is the need for consumer insights to create compelling content and the potential of high-value digital events to outshine physical trade shows.
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