

RV157 - Rethinking B2B Event Marketing
5 snips Mar 22, 2024
The podcast explores the changing landscape of B2B event marketing post-pandemic, highlighting the shift towards digital alternatives and the importance of data-driven insights. Chris challenges traditional marketing strategies, emphasizing direct customer relationships and ROI scrutiny. The key theme is the need for consumer insights to create compelling content and the potential of high-value digital events to outshine physical trade shows.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Resurgence of B2B Events and the Evolution in Buyer Engagement
01:43 • 3min
Rethinking B2B Event Marketing Strategies
04:18 • 6min
Reevaluating B2B Marketing Investments and Scrutiny
10:39 • 2min
Optimizing B2B Marketing Strategies for Performance Measurement
12:14 • 15min