GTM Live cover image

RV157 - Rethinking B2B Event Marketing

GTM Live

CHAPTER

Reevaluating B2B Marketing Investments and Scrutiny

Exploring the disparity in scrutiny between traditional and innovative marketing tactics in the B2B sector, this chapter stresses the need for marketers to reassess strategies based on ROI and customer behavior to avoid potential failures.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner