15min chapter

B2B Revenue Vitals cover image

RV157 - Rethinking B2B Event Marketing

B2B Revenue Vitals

CHAPTER

Optimizing B2B Marketing Strategies for Performance Measurement

The chapter delves into the importance of a top-down approach in measuring B2B marketing strategies, emphasizing the need for standardized data to evaluate investments effectively. It discusses the challenges of aligning departments and senior management towards a common goal, highlighting the significance of data consistency in CRMs for informed decision-making. Additionally, it emphasizes the value of investing in digital events like webinars alongside physical ones for scalable customer interactions.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode