

RV171 - What Matters in B2B Marketing in 2024
40 snips Apr 26, 2024
Chris, an expert in B2B marketing strategies, discusses the latest in AI-powered demand gen tools, emphasizing community building and market feedback. He highlights the importance of aligning sales velocity with market signals and the future of 'signal analytics' in B2B marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Evolution of B2B Marketing Trends
02:08 • 4min
Navigating Customer Acquisition Cost Payback Period in SaaS Companies
06:09 • 5min
Evolution of B2B Marketing Strategies and Signal Analysis
11:20 • 3min
Optimizing Signals for Enhanced B2B Marketing
13:57 • 18min
Optimizing Signals for Effective B2B Marketing
31:47 • 14min
Analyzing the Impact of Branded Search Keywords on Marketing ROI and Developing Narratives for Success
45:21 • 3min
Exploring the Art of B2B Marketing and Feedback Loops
48:12 • 2min