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RV171 - What Matters in B2B Marketing in 2024

GTM Live

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Optimizing Signals for Effective B2B Marketing

The chapter explores the importance of signals in B2B marketing, debating the merits of analyzing signals at the account versus individual levels. It emphasizes the value of person-to-account matching for actionable insights and discusses leveraging AI to enhance personalized messaging and outreach strategies. Additionally, the discussion covers evolving trends in outbound marketing, the impact of AI on content creation, and the highest ROI activities in B2B marketing.

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