

RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
May 14, 2024
Marketing analytics expert Chris discusses leveraging 'signals' in marketing analytics to track customer interest, highlighting differences between signal providers, aggregators, and analytics. He emphasizes the importance of prioritizing profitability and growth while cutting costs, reassessing customer acquisition strategies, and measuring value through financial soundness. Chris proposes a single, more effective approach for better financial performance in current economic conditions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution from Demand Creation to Signals: Navigating Go-to-Market Optimization
01:52 • 5min
Revisiting the Role of Rev Ops in B2B Executive Teams
06:25 • 2min
Optimizing Sales Through Signal Data Tracking
08:21 • 13min
Evolution of Signals in Marketing Analytics
21:43 • 19min
Evolving Roles in Revenue Operations and Go-to-Market Strategy
40:52 • 5min