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RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

May 14, 2024
Marketing analytics expert Chris discusses leveraging 'signals' in marketing analytics to track customer interest, highlighting differences between signal providers, aggregators, and analytics. He emphasizes the importance of prioritizing profitability and growth while cutting costs, reassessing customer acquisition strategies, and measuring value through financial soundness. Chris proposes a single, more effective approach for better financial performance in current economic conditions.
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