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RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
May 14, 2024
Marketing analytics expert Chris discusses leveraging 'signals' in marketing analytics to track customer interest, highlighting differences between signal providers, aggregators, and analytics. He emphasizes the importance of prioritizing profitability and growth while cutting costs, reassessing customer acquisition strategies, and measuring value through financial soundness. Chris proposes a single, more effective approach for better financial performance in current economic conditions.
45:40
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Quick takeaways
- Prioritize profitability and growth by reassessing customer acquisition strategies.
- Utilize signals to drive efficient go-to-market optimizations and connect data points for a unified pipeline.
Deep dives
Chris Walker's Evolution in Go-to-Market Strategy
Chris Walker shares his professional journey from founding refine labs to leading Pisero, emphasizing his shift towards optimizing go-to-market strategies for efficient, profitable growth. Walker highlights the need for businesses to evolve from traditional lead generation approaches, focusing on signals to drive immediate optimizations in the go-to-market process.
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