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RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

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Optimizing Sales Through Signal Data Tracking

The chapter delves into the importance of tracking signals in marketing analytics to improve sales velocity and conversion rates. It emphasizes the need for a comprehensive data layer focused on signals to make informed decisions and optimize the go-to-market strategy. The discussion highlights the significance of signal data inclusion and the evolution of marketing strategies to enhance overall business operations.

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