GTM Live cover image

RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

GTM Live

00:00

Evolution from Demand Creation to Signals: Navigating Go-to-Market Optimization

Explore the speaker's transition from focusing on demand creation to utilizing signals for enhancing go-to-market strategies. Learn about the challenges in the B2B tech landscape, the crucial role of customer acquisition optimization through signals, and the proposed introduction of a 'go-to-market strategy' role for resource allocation efficiency.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app