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RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast

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Evolution of Signals in Marketing Analytics

The chapter explores the evolution of signal categories in marketing analytics, including providers, aggregators, and analytics companies, emphasizing their impact on data collection and actionable insights. It discusses the effectiveness of 'hand raisers' as high-converting signals and the importance of optimizing follow-up strategies after webinars for improved marketing analytics. The speakers highlight the value of focusing on quality signals over quantity and challenge traditional marketing distinctions for better insights and budget allocation.

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