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B2B Revenue Vitals
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
May 3, 2024
Marketing expert Chris discusses optimizing go-to-market strategies with content in the B2B space. Topics include challenges in B2B marketing, data-driven insights, common marketing mistakes, practical tactics, effective marketing explanations, SEO content, and meeting customer expectations.
35:11
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Quick takeaways
- Optimizing go-to-market strategies requires data-driven insights and customer-centric marketing approaches.
- Transitioning to a tech company involves understanding market needs, innovating solutions, and strategic customer communication.
Deep dives
Introduction of Demand GPT and its Features
An announcement about Demand GPT, an AI-based and niche LLM developed by Refine Labs with insights from over 100 experts and 450 hours of collective work, was made. The LLM provides forecasting models, step-by-step guides, advertising playbooks, and answers to questions on demand marketing. Users can access information by inputting queries, such as the best metrics for LinkedIn ads or KPIs for executive presentations.
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