GTM Live

RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus

May 3, 2024

Marketing expert Chris discusses optimizing go-to-market strategies with content in the B2B space. Topics include challenges in B2B marketing, data-driven insights, common marketing mistakes, practical tactics, effective marketing explanations, SEO content, and meeting customer expectations.

35:11

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Episode guests

Chris

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Optimizing go-to-market strategies requires data-driven insights and customer-centric marketing approaches.

Transitioning to a tech company involves understanding market needs, innovating solutions, and strategic customer communication.

Deep dives

Introduction of Demand GPT and its Features

An announcement about Demand GPT, an AI-based and niche LLM developed by Refine Labs with insights from over 100 experts and 450 hours of collective work, was made. The LLM provides forecasting models, step-by-step guides, advertising playbooks, and answers to questions on demand marketing. Users can access information by inputting queries, such as the best metrics for LinkedIn ads or KPIs for executive presentations.

Shifting Focus to Profitable Investments

00:47

Efficiency and Expertise in Content Creation and Distribution

01:27

Iterating through Self-listening for Message Optimization

01:16

Introduction

3min

Strategies for Rapid Business Growth and Marketing Success

3min

Evolution of a Marketing Podcast

9min

Efficient Content Creation Systems and AI-driven Marketing Insights

4min

Evaluating Marketing Strategies for Better Effectiveness

10min

Utilizing Podcasts for B2B Marketing Success

6min

Chris joined the Podcast Gurus to talk about creating content and its power in the B2B space. They cover the challenges of B2B marketing and highlight important factors for growth and scalable demand gen programs.

Chris discusses the common mistakes in marketing strategies and emphasizes the importance of data for insights. He talks about practical tactics and corrects wrong ideas about marketing investments. The episode is about improving marketing strategies that meet customer expectations and current market trends. It includes SEO content and aims to clearly explain effective marketing and the role of executives.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

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GTM Live

RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Introduction of Demand GPT and its Features

Starting the Revenue Vitals Podcast

Strategies for Business Growth and Transitioning to Software Products

Optimizing Marketing Strategies and Performance Evaluation

Shifting Focus to Profitable Investments

Efficiency and Expertise in Content Creation and Distribution

Iterating through Self-listening for Message Optimization

Remember Everything You Learn from Podcasts