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10min chapter
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
B2B Revenue Vitals
Evaluating Marketing Strategies for Better Effectiveness
The chapter emphasizes the need for marketers to question the effectiveness of their strategies, focusing on identifying and ceasing ineffective practices to prevent go-to-market bloat. It discusses the importance of quick feedback loops and short-term metrics over long-term branding efforts, highlighting areas where B2B companies commonly allocate their marketing budgets. The chapter suggests optimizing go-to-market strategies by reallocating investments based on historical data and customer insights, emphasizing the importance of leveraging performance data for tailored strategies.
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