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9min chapter
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
B2B Revenue Vitals
Evolution of a Marketing Podcast
Exploring the transition from in-person events to online discussions, this chapter highlights the shift from demand-generation to go-to-market strategies in B2B marketing, emphasizing data-driven decision-making and profitable growth strategies. It emphasizes the benefits of consistent content creation, iteration based on feedback, and the efficiency of repurposing podcast content for marketing purposes.
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