

RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
8 snips May 12, 2024
The podcast discusses changes in B2B finance affecting GTM strategies, the importance of sustainable growth, and the current landscape of SaaS companies. It also talks about optimizing go-to-market strategies, adapting information discovery for B2B buyers, analyzing customer insights, and the evolving role of CMOs in B2B companies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating the Changing Financial Landscape for B2B Companies
02:00 • 25min
Adapting Information Discovery for B2B Buyers in the Digital Age
26:39 • 6min
Analyzing Attribution Bias and Customer Insights in Marketing Strategy
32:14 • 3min
The Evolving Role of a Chief Marketing Officer in B2B Companies
35:34 • 12min
Reassessing Personalization, Customer Interaction, and Market Segmentation in B2B Marketing
47:49 • 4min
Navigating Common Challenges Across Company Sizes
51:52 • 2min