GTM Live

RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16

May 12, 2024

The podcast discusses changes in B2B finance affecting GTM strategies, the importance of sustainable growth, and the current landscape of SaaS companies. It also talks about optimizing go-to-market strategies, adapting information discovery for B2B buyers, analyzing customer insights, and the evolving role of CMOs in B2B companies.

53:41

Creator website

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Shift towards sustainable growth in B2B finance and GTM strategies.

Importance of unified pipeline architecture for optimizing marketing and sales efficiency.

Reassessing marketing strategies based on ROI and customer data to drive revenue growth.

Deep dives

Marketing Strategy for B2B Companies

In the podcast, the speaker highlights the shifting landscape of B2B companies towards profitable, efficient growth versus growth at all costs. The speaker emphasizes the importance of adapting to new financial frameworks and investor valuation criteria, suggesting a need for companies to reallocate investments and adjust financial planning processes accordingly.

Impact of Increasing Customer Acquisition Costs on Private vs. Public Companies

01:22

Introduction

2min

Navigating the Changing Financial Landscape for B2B Companies

25min

Adapting Information Discovery for B2B Buyers in the Digital Age

6min

Analyzing Attribution Bias and Customer Insights in Marketing Strategy

3min

The Evolving Role of a Chief Marketing Officer in B2B Companies

12min

Reassessing Personalization, Customer Interaction, and Market Segmentation in B2B Marketing

4min

Navigating Common Challenges Across Company Sizes

2min

In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth.

Chris talks through the current landscape; SaaS companies aren't growing as fast as before while it’s becoming more expensive to get new customers. He highlights how businesses should reconsider where they're putting their money to come up with new strategies that fit with current market conditions.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

GTM Live

RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Marketing Strategy for B2B Companies

Importance of Unified Pipeline Architecture

Challenges of Personalization in Marketing

Evaluation of Marketing Strategies

Balancing Investment in Brand Awareness

Impact of Increasing Customer Acquisition Costs on Private vs. Public Companies

Remember Everything You Learn from Podcasts