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B2B Revenue Vitals
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
May 12, 2024
The podcast discusses changes in B2B finance affecting GTM strategies, the importance of sustainable growth, and the current landscape of SaaS companies. It also talks about optimizing go-to-market strategies, adapting information discovery for B2B buyers, analyzing customer insights, and the evolving role of CMOs in B2B companies.
53:41
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Quick takeaways
- Shift towards sustainable growth in B2B finance and GTM strategies.
- Importance of unified pipeline architecture for optimizing marketing and sales efficiency.
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Marketing Strategy for B2B Companies
In the podcast, the speaker highlights the shifting landscape of B2B companies towards profitable, efficient growth versus growth at all costs. The speaker emphasizes the importance of adapting to new financial frameworks and investor valuation criteria, suggesting a need for companies to reallocate investments and adjust financial planning processes accordingly.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode