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RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
B2B Revenue Vitals
Analyzing Attribution Bias and Customer Insights in Marketing Strategy
Exploring how SEO may get credit for revenue not directly generated by it, promoting the need to focus on customer locations rather than discrediting unsuccessful marketing channels. The significance of customer surveys and data analysis for refining marketing strategies is underscored.
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