AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
25min chapter
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
B2B Revenue Vitals
Navigating the Changing Financial Landscape for B2B Companies
Exploring the shift towards profitable growth in the B2B sector, the chapter delves into challenges like declining growth rates, increased customer acquisition costs, and prolonged payback periods. It emphasizes aligning sales and marketing efforts, the importance of unified pipeline architecture, and optimizing go-to-market strategies. The discussion also covers strategies for shortening sales cycles, gaining qualitative customer insights, leveraging marketing technology, and addressing data management challenges in the sales process.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode