RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
GTM Live
Navigating the Changing Financial Landscape for B2B Companies
Exploring the shift towards profitable growth in the B2B sector, the chapter delves into challenges like declining growth rates, increased customer acquisition costs, and prolonged payback periods. It emphasizes aligning sales and marketing efforts, the importance of unified pipeline architecture, and optimizing go-to-market strategies. The discussion also covers strategies for shortening sales cycles, gaining qualitative customer insights, leveraging marketing technology, and addressing data management challenges in the sales process.
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