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12min chapter
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
B2B Revenue Vitals
The Evolving Role of a Chief Marketing Officer in B2B Companies
Exploring the expanding responsibilities of Chief Marketing Officers in B2B SaaS and technology firms, from owning business strategy to facing the reality of mainly promotional duties. The chapter highlights the journey of successful CMOs transitioning to CEOs and stresses the necessity of controlling all marketing aspects for effective strategies.
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