
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
GTM Live
00:00
Adapting Information Discovery for B2B Buyers in the Digital Age
Exploring the shift from Google to diverse platforms like TikTok, Instagram, chat, AI, community forums, podcasts, and conferences in B2B product discovery, emphasizing community-driven recommendations over Google for complex purchases.
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Transcript


