GTM Live cover image

RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16

GTM Live

CHAPTER

Reassessing Personalization, Customer Interaction, and Market Segmentation in B2B Marketing

Exploring the shift towards customer-centric strategies in B2B marketing, emphasizing meaningful interactions over technology-driven segmentation. This chapter challenges the status quo by stressing the significance of genuine value delivery and understanding customer needs beyond surface-level personalization.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner