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RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
B2B Revenue Vitals
Reassessing Personalization, Customer Interaction, and Market Segmentation in B2B Marketing
Exploring the shift towards customer-centric strategies in B2B marketing, emphasizing meaningful interactions over technology-driven segmentation. This chapter challenges the status quo by stressing the significance of genuine value delivery and understanding customer needs beyond surface-level personalization.
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