

RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
May 10, 2024
Alan Zhao, a marketing and analytics expert, joins Chris to discuss the evolution of B2B Go-To-Market tactics, emphasizing the importance of data-driven decision-making and demand generation. They explore the challenges in traditional revenue models, the shift in B2B buying behavior towards trust in peer recommendations, and the optimization of go-to-market strategies through signal-based analytics. The conversation delves into the need for transformational changes in B2B companies and the future of revenue optimization in business operations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Evolution of Targeting Accounts in Marketing Strategies
03:31 • 2min
Evolution of B2B Buying Behavior
05:34 • 8min
Challenges in Traditional Revenue Models and the Need for Transformational Changes in B2B Companies
13:08 • 3min
Optimizing Go-To-Market Strategies for Efficiency
16:08 • 5min
Optimizing B2B Go-To-Market Strategies with Signal-Based Analytics
21:05 • 21min
Future Efficiency and Revenue Optimization in Business Operations
42:04 • 2min