GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
4 snips
Jun 21, 2024 • 46min
RV191 - Expert Session: Marketing in Competitive Categories
Kyle Coleman discusses vital strategies for marketing in competitive categories, emphasizing differentiation, customer-centric messaging, and leveraging AI. He shares practical tips on go-to-market strategies, SEO optimization with AI, and enabling small marketing teams to succeed with limited resources.
Jun 18, 2024 • 49min
RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20
Discussing strategic budgeting for Q2 wrap-up, shifting investment strategies, measuring ROI in event marketing, importance of brand building in B2B, optimizing marketing activities with actionable insights, and adapting marketing tactics to go-to-market approach
47 snips
Jun 14, 2024 • 56min
RV189 - Why Organic Social Media Content Needs to be Your #1 Priority
Chris Walker discusses the importance of organic social media content, debunking misconceptions and sharing insights on leveraging dark social. Key topics include defining dark social, creating high-impact content engines, and efficient content production. The episode offers a roadmap for enhancing content marketing efforts in B2B businesses.
4 snips
Jun 11, 2024 • 53min
RV188 - Marketing with a Growth Mindset | Product Market Fit Show
Chris, Founder and CEO of Refine Labs, shares insights on startup challenges, product-market fit, and growth strategies. He discusses customer needs in product development, the impact of customer feedback, and the role of marketing in achieving sustainable growth. Chris also reflects on lessons from his e-commerce ventures and emphasizes the importance of organic content production and balanced go-to-market strategies.
Jun 9, 2024 • 46min
RV187 - Market Trend Deep Dive | Go To Market Live Episode 19
This podcast delves into the recent market trends, focusing on Salesforce's Q1 earnings report and its implications for the B2B tech landscape. Insights are shared on navigating slower growth rates, longer deal cycles, and optimizing core processes for better revenue outcomes. The importance of improving marketing and sales efficiency, leveraging data effectively, and aligning go-to-market efforts with business goals is emphasized. Attendees can engage in discussions with the host on Tuesdays, gaining valuable tactical advice on sales conversion processes and profitability over growth.
Jun 7, 2024 • 30min
RV186 - B2B Marketing Evolution
Chris, an experienced B2B Marketing professional, discusses the evolution of B2B marketing, emphasizing the need for efficiency, smart cost-cutting strategies, and integrated marketing and revenue views. He shares insights on adapting to industry changes, creating specialized companies, and optimizing productivity habits for success.
Jun 4, 2024 • 19min
RV185 - Optimizing B2B Go-to-Market Strategies
Chris, an expert in go-to-market strategies and AI's impact on marketing, discusses the importance of adapting to current customer behavior, leveraging online communities, and using relevant content. He emphasizes how AI can enhance content creation, automate tasks for sales reps, and improve data analytics. Chris also highlights the significance of aligning GTM analytics with financials, avoiding overspending, and focusing on creating valuable content to attract customers.
22 snips
May 31, 2024 • 55min
RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
Chris Walker, FounderVideo Podcast guest, discusses CAC payback periods for SaaS companies. Highlights include the importance of smart cost-cutting, signal-based analytics, creating targeted content, and optimizing demand creation strategies. The conversation also covers the growth journey of Refine Labs and the future of AI in marketing.
May 28, 2024 • 47min
RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18
Explore the disconnect between revenue leaders and CFOs in B2B, focusing on tailored content creation and pipeline efficiency. Learn about aligning financial metrics with go-to-market strategies for success. Discover the importance of integrating marketing and finance in B2B strategies for effective decision-making and strategic planning.
19 snips
May 21, 2024 • 55min
RV182 - Expert Session: Demand Creation that works requires Messaging Validation
Peep Laja, an expert in messaging, discusses the importance of target customer insights and effective messaging for demand generation strategies. The dialogue covers the significance of message testing, symptoms of lacking feedback, and the necessity of real-time customer insights for dynamic business strategies.
