

RV185 - Optimizing B2B Go-to-Market Strategies
Jun 4, 2024
Chris, an expert in go-to-market strategies and AI's impact on marketing, discusses the importance of adapting to current customer behavior, leveraging online communities, and using relevant content. He emphasizes how AI can enhance content creation, automate tasks for sales reps, and improve data analytics. Chris also highlights the significance of aligning GTM analytics with financials, avoiding overspending, and focusing on creating valuable content to attract customers.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring the Relationship Between Go-To-Market Strategies and Finance, and the Importance of Current Customer Engagement in AI-Aided Strategies
02:20 • 2min
Exploring AI's Impact on B2B Sales Development and Data Analytics
04:33 • 5min
Analyzing B2B Go-to-Market Strategies and Challenges
09:12 • 5min
Maximizing B2B Sales through Strategic Content Creation
14:02 • 4min