GTM Live

RV185 - Optimizing B2B Go-to-Market Strategies

Jun 4, 2024
Chris, an expert in go-to-market strategies and AI's impact on marketing, discusses the importance of adapting to current customer behavior, leveraging online communities, and using relevant content. He emphasizes how AI can enhance content creation, automate tasks for sales reps, and improve data analytics. Chris also highlights the significance of aligning GTM analytics with financials, avoiding overspending, and focusing on creating valuable content to attract customers.
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