Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AI’s impact on marketing. They give tips for B2B companies on improving marketing and making better decisions with data. 

Chris discusses why B2B companies should adapt to current customer online behavior and engagement. He talks about the role of online communities and the need for relevant content. Chris believes AI will make content creation better, take over repetitive tasks from sales reps, and sharpen data analytics for smarter decisions.

Chris points out problems with GTM analytics, suggesting companies should match it with key business financials. He addresses errors like spending too much on creating business opportunities and keeping underperforming sales staff. Finally, Chris emphasizes the importance of content in attracting customers, suggesting it should help buyers teach themselves and make it easy to share information within their company.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Kyle Coleman will take place on June 6 at 12pm central. Register Here. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm