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RV185 - Optimizing B2B Go-to-Market Strategies

GTM Live

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Analyzing B2B Go-to-Market Strategies and Challenges

Exploring the disconnect between finance and go-to-market teams, this chapter uncovers internal challenges and biases that impede effective change. Moreover, it sheds light on the inefficiencies of overspending on demand generation in a bloated go-to-market structure.

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