GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
10 snips
Aug 2, 2024 • 39min
RV201 - B2B Marketing Evolution | Scaleup Valley Podcast
Chris, an entrepreneur who founded Refine Labs and Passetto, shares his insights on the evolution of B2B marketing. He discusses the disconnect he observed in traditional strategies and the need for a more data-driven approach. As interest rates rise, Chris emphasizes the shift towards profitability and efficiency. He outlines his vision for an ecosystem aimed at aiding B2B companies in their go-to-market strategies. He also explores the importance of leveraging hybrid talent models and the integration of marketing, sales, and customer success for optimal performance.
16 snips
Jul 30, 2024 • 52min
RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24
Delve into the critical synergy between finance, marketing, and sales for effective go-to-market strategies. Discover the emerging role of cross-functional leaders aimed at bridging gaps within organizations. Learn about the necessity of integrating external talent for optimized B2B marketing and the shift from traditional attribution models to robust business metrics. Reflect on the importance of aligning financial goals with sales tactics to drive revenue and enhance client success, all while overcoming organizational silos for a more collaborative approach.
26 snips
Jul 26, 2024 • 47min
RV199 - Expert Session: GTM Programs & Marketing ROI
Tom Wentworth, CMO @ Recorded Future, discusses GTM programs and Marketing ROI in this episode. He highlights the importance of account focus, practical challenges in demand creation, and the value of direct mail. The conversation also delves into financial relationships with CFOs and innovative tactics for brand authority.
45 snips
Jul 23, 2024 • 55min
RV198 - Content Strategy AMA
Content strategy expert Chris Walker and CEO Eric discuss integrating content forms into a unified strategy aligning with business goals. They cover framing customer problems, unique value propositions, balancing SEO with organic content, leveraging AI for SEO, and the significance of including sales and customer success departments in content creation.
9 snips
Jul 19, 2024 • 56min
RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
The podcast delves into marketing budgets, unit economics, and go-to-market strategies. They discuss the importance of effective investment in marketing to alter business outcomes. The episode also covers practical strategies for improving win rates, pipeline value, and marketing efficiency. Essential insights for anyone in B2B marketing or executive decision-making.
10 snips
Jul 16, 2024 • 52min
RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22
The podcast discusses the importance of taking breaks for gaining new perspectives. It covers optimizing go-to-market strategies, setting marketing KPIs, and balancing short-term goals with long-term growth. The episode also explores AI applications like automated content creation and data enrichment for SDRs.
11 snips
Jul 9, 2024 • 47min
RV195 - LinkedIn Strategy and B2B Trends | Good Content
Marketing expert Chris discusses LinkedIn algorithms and B2B strategies, emphasizing quality DMs over post reach. Topics include evolving algorithms, go-to-market strategies in SaaS, and balancing growth with profitability in today's landscape.
Jul 2, 2024 • 41min
RV194 - Mastering Marketing for Startups | GTM Cheat Code
Guest Chris, a leading figure in B2B marketing, discusses the importance of qualitative research and customer insights in marketing. He emphasizes understanding customers better than anyone else, focusing on genuine product interest, and the challenges faced by founders trying to appeal to everyone.
6 snips
Jun 28, 2024 • 48min
RV193 - Signal Based Sales Strategy
An expert in signal-based sales strategy discusses revolutionizing B2B go-to-market strategies through leveraging signals for personalized interactions. Topics include implementing sales automation, maximizing sales productivity, analyzing vendor information, optimizing RevOps strategies, and marketing tactics for founders.
Jun 25, 2024 • 48min
RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21
Discussion on the 2024 Gartner CMO Survey implications for B2B marketing budgets and strategies. Importance of understanding and communicating with finance teams. Advising companies to focus on efficient growth over 'do more with less' mentality. Exploring challenges of managing marketing expectations and analyzing pipeline trends for revenue expansion strategies.
