GTM Live

Chris, a B2B marketing strategist, joins Asaf Azulay, a workshop moderator, to dissect common pitfalls in B2B marketing and the importance of solid financial planning. Chris highlights how poor financial practices lead to overlapping costs and missed growth opportunities. He advocates for using separate business KPIs to identify root issues beyond standard attribution. The duo also delves into balancing brand building with demand generation, offering tactical advice for early-stage companies looking to refine their marketing strategies.

Jacco van der Kooij, founder of Winning by Design, shares his expertise on transforming go-to-market strategies into revenue factories. He emphasizes the shift from a 'growth at all cost' mentality to sustainable scaling and the importance of unit economics. Key topics include the revenue architecture framework, the need for efficiency in customer acquisition, and aligning sales processes with customer success. Jacco also addresses challenges in the SaaS market and offers strategies for navigating today’s complex economic landscape.

Chris Walker, an expert in go-to-market strategies and a leader in early-stage business development, joins host Andrew Kappel to share insights from his journey into leadership. Chris emphasizes the importance of listening to customers for refining products and strategies. He discusses his company, Passetto, which merges financial and market data to empower CEOs and CFOs in decision-making. The conversation highlights the need for integrating technology with consulting to enhance B2B success and strategic allocation of resources.

Dive into the power of KPIs as a key to business growth, with insights on metrics like Customer Acquisition Cost and Lifetime Value. Discover how to revamp revenue strategies by aligning marketing and sales for maximum impact. Learn about the importance of data-driven go-to-market approaches and how to tackle the challenges in measuring marketing effectiveness. Explore go-to-market efficiency metrics and the organizational dynamics of customer acquisition, while understanding the complexities of KPI data collection for executive decision-making.

Discover how SaaS companies can optimize marketing and sales spend for enhanced enterprise value. Learn about the innovative GTM efficiency percentage and its implications for revenue multiples. The discussion emphasizes the need for sustainable growth over traditional metrics, addressing challenges like rising churn rates and customer acquisition costs. Insights into the evolving landscape of customer success offer strategies for navigating critical funding stages and ensuring cost-efficient growth. Tune in for actionable advice on overcoming scaling challenges!

Ishaan Shakunt, founder of Spear Growth, interviews Chris, an expert in strategic B2B marketing. They delve into transforming outbound marketing by prioritizing personalized outreach over traditional high-volume tactics. Chris shares his impressive 60% message-to-meeting conversion rate and emphasizes understanding the Ideal Customer Profile for targeted interactions. The duo discusses the importance of crafting compelling offers for C-level executives and building trust to foster long-term customer relationships, while utilizing tools like LinkedIn Sales Navigator for effective lead generation.

Discover the secrets to effective revenue planning for 2025! Learn the vital differences between key performance indicators and attribution metrics. Explore the power of customer segmentation in tailored go-to-market strategies. Uncover how proper KPI implementation can enhance pipeline health and drive enterprise growth. Dive into the challenges of transparent pricing in B2B SaaS and its effects on customer engagement. Chris provides actionable insights to streamline revenue models and improve overall financial performance.

Chris Walker joins Erik Jacobson for a LinkedIn strategy masterclass. As one of the platform's top content creators, Chris shares his journey from humble beginnings to B2B success. They discuss the evolving LinkedIn algorithm, the importance of fresh, engaging content, and setting effective goals. Chris reveals his approach to personal branding versus corporate profiles and highlights the power of persistence in content creation. With actionable tips on video content and measuring LinkedIn's impact, this conversation is a treasure trove for anyone looking to elevate their B2B strategy.

Dive into the complexities of unit economics and pipeline coverage as Chris unpacks revenue breakpoints critical for scaling from $20 million to $100 million. Discover actionable strategies for optimizing go-to-market efficiency while addressing declining win rates. Learn how to reallocate budgets effectively and launch new programs without sacrificing unit economics. Get insights on aligning executive teams and transitioning traditional models to subscriptions, ensuring your revenue streams are both sustainable and innovative.

Chris, an expert in B2B content marketing, shares valuable insights on building content momentum. He discusses setting proper KPIs and the importance of understanding customer needs. Chris emphasizes using AI to differentiate original content while leveraging user feedback for improvement. He also highlights the effectiveness of long-form content and innovative social media strategies, particularly on LinkedIn. Engaging directly with customers and prioritizing messaging based on feedback are crucial for sustainable growth in a competitive landscape.