GTM Live

RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34

Oct 11, 2024
This discussion highlights the critical role of unified metrics in marketing success. Chris emphasizes the importance of ROI and challenges the undervaluation of brand marketing. He presents a case study linking misaligned metrics to a staggering $95 million revenue loss. Marketers are encouraged to integrate financial acumen while adapting their strategies. The episode also critiques traditional attribution models, advocating for a more effective blending of marketing investments to drive tangible business results.
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