
RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34
GTM Live
Maximizing ROI in Marketing Strategies
This chapter explores the vital link between return on investment (ROI) and marketing performance, highlighting the detrimental effects of declining ROI on pipeline revenue. It advocates for a transformative approach to go-to-market strategies, emphasizing the need for marketers to be accountable and to integrate business KPIs into their practices. The discussion critiques traditional attribution models and promotes a unified metrics approach to enhance revenue generation and better resource allocation.
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