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RV217 - MUST LISTEN: How to Fix Your Pipeline Problem via Marketing ROI | Go To Market Live Episode 34

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CHAPTER

Rethinking Marketing Spend and Demand Creation

This chapter explores the intricacies of marketing investment and demand creation, emphasizing the role of PPC as a capture mechanism within the buying pyramid. It critiques the imbalance between marketing spend and effectiveness, urging caution against excessive focus on lower-funnel activities and highlighting the significance of market dynamics and customer intent.

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