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B2B Revenue Vitals

RV195 - LinkedIn Strategy and B2B Trends | Good Content

Jul 9, 2024
Marketing expert Chris discusses LinkedIn algorithms and B2B strategies, emphasizing quality DMs over post reach. Topics include evolving algorithms, go-to-market strategies in SaaS, and balancing growth with profitability in today's landscape.
46:39

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Podcast summary created with Snipd AI

Quick takeaways

  • LinkedIn algorithm penalizes high follower counts, affecting reach and engagement.
  • Prioritize tracking inbound DMs over follower count for revenue impact.

Deep dives

The Influence of LinkedIn Follower Count

LinkedIn followers are discussed, questioning their correlation to reach and growth as the algorithm seemingly penalizes those with higher follower counts. Around 150,000 followers, Chris Walker notices a decrease in reach as the algorithm may have flaws in distributing reach evenly.

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