

RV194 - Mastering Marketing for Startups | GTM Cheat Code
Jul 2, 2024
Guest Chris, a leading figure in B2B marketing, discusses the importance of qualitative research and customer insights in marketing. He emphasizes understanding customers better than anyone else, focusing on genuine product interest, and the challenges faced by founders trying to appeal to everyone.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Importance of Understanding Customers for Effective Marketing
01:42 • 21min
Navigating Marketing Strategy Challenges and Pipeline Generation in Startups
22:20 • 3min
Connecting Financial Metrics with Go-to-Market Metrics
24:54 • 7min
Aligning Marketing and Sales for Better Results
32:08 • 3min
Developing a Holistic Go-to-Market Strategy for Revenue Generation
35:15 • 6min