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RV194 - Mastering Marketing for Startups | GTM Cheat Code

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Developing a Holistic Go-to-Market Strategy for Revenue Generation

This chapter stresses the significance of integrating financial metrics with CRM data in businesses to enhance sales, SDRs, and marketing alignment. It underlines the benefits of structured CRM models on boosting marketing ROI and pipeline development, while also proposing a 'go-to-market strategy' role for coordinated revenue generation.

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