Connecting Financial Metrics with Go-to-Market Metrics

Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and the ability to pivot based on customer insights. 

Chris believes that the ultimate “cheat code” in marketing is to understand your customers better than anyone else. Highlighting how qualitative research can provide actionable insights, he talks about his personal experiences and the importance of staying close to the customer. He also discusses the difficulties faced by founders who try to be all things to all people and stresses focusing on who genuinely cares about your product. 

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.