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GTM Live

RV199 - Expert Session: GTM Programs & Marketing ROI

Jul 26, 2024
Tom Wentworth, CMO @ Recorded Future, discusses GTM programs and Marketing ROI in this episode. He highlights the importance of account focus, practical challenges in demand creation, and the value of direct mail. The conversation also delves into financial relationships with CFOs and innovative tactics for brand authority.
46:40

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on a targeted set of accounts can yield better results in GTM programs and marketing ROI.
  • Utilizing direct mail campaigns with educational materials can enhance BDR productivity and engage challenging accounts effectively.

Deep dives

Building Relationships Through Expert Series

Regular expert series episodes sponsored by Refine Labs aim to educate aspiring CMOs, featuring accomplished guests like Tom Wentworth, providing insights on specific topics.

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