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RV199 - Expert Session: GTM Programs & Marketing ROI

GTM Live

CHAPTER

Benefits and Strategies for Direct Mail Campaigns with Reach Desk

The chapter explores the advantages of using Reach Desk for direct mail campaigns, highlighting benefits like improved BDR productivity and reaching unresponsive accounts. It also delves into strategies for obtaining addresses, focusing on reaching remote workers and preferring corporate HQ addresses, while advising against using gift cards for engagement.

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