18min chapter

B2B Revenue Vitals cover image

RV199 - Expert Session: GTM Programs & Marketing ROI

B2B Revenue Vitals

CHAPTER

Insights and Trends in Middle Market CMO Strategies

The chapter features a discussion with a cybersecurity company's CMO on the importance of small account selection, allocation of marketing budget, headcount management, and strategic marketing investments. They delve into analyzing higher-order go-to-market metrics, aligning with the CFO for investment, and the connection between go-to-market leaders and finance. The conversation also explores the advantages of sales experience for CMOs and the significance of the BDR career path in cultivating essential sales skills.

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