10min chapter

B2B Revenue Vitals cover image

RV199 - Expert Session: GTM Programs & Marketing ROI

B2B Revenue Vitals

CHAPTER

Content Marketing vs. Journalism News and Attribution Models

The chapter discusses the difference between content marketing and journalism news, sharing insights on promoting news stories for engagement and audience growth. It delves into strategies for amplifying successful content with paid promotion, shifting focus across channels, and building relationships with CFOs for internal reporting. Additionally, the conversation explores the challenges of measuring marketing effectiveness and utilizing attribution models to track the impact of different marketing activities.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode