
RV199 - Expert Session: GTM Programs & Marketing ROI
GTM Live
Content Marketing vs. Journalism News and Attribution Models
The chapter discusses the difference between content marketing and journalism news, sharing insights on promoting news stories for engagement and audience growth. It delves into strategies for amplifying successful content with paid promotion, shifting focus across channels, and building relationships with CFOs for internal reporting. Additionally, the conversation explores the challenges of measuring marketing effectiveness and utilizing attribution models to track the impact of different marketing activities.
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