Tom Wentworth
CMO of incident.io with a background at larger enterprise companies; focuses on product-led marketing, engineering-focused audiences, and bold brand plays that break through the AI-driven noise.
Top 3 podcasts with Tom Wentworth
Ranked by the Snipd community
26 snips
Jul 26, 2024 • 47min
RV199 - Expert Session: GTM Programs & Marketing ROI
Tom Wentworth, CMO @ Recorded Future, discusses GTM programs and Marketing ROI in this episode. He highlights the importance of account focus, practical challenges in demand creation, and the value of direct mail. The conversation also delves into financial relationships with CFOs and innovative tactics for brand authority.
13 snips
Mar 19, 2025 • 29min
How to build signal-based marketing plays
In this engaging discussion, Tom Wentworth, the former CMO of Recorded Future and current CMO at Incident.io, shares his insights on building trust in B2B marketing. He recounts the creation of 'The Record', emphasizing the need for executive buy-in and hiring skilled journalists for credibility. Tom explores the vital role of signal-based selling for future success and highlights tools like Clay and Common Room for enhancing engagement. He also shares strategies for aligning marketing and sales for impactful results.
12 snips
Nov 17, 2025 • 1h 4min
The B2B Buying Experience With AI: What Changes?
Tom Wentworth, CMO of incident.io, disrupts traditional marketing with bold, AI-focused strategies. Aditya Vempaty, VP at MoEngage, champions customer obsession and creative distribution. Meanwhile, Lindsay O'Brien heads marketing at Predictiv, advocating for clear messaging and practical AI use. Together, they explore how AI transforms the B2B buying journey, why the old funnel model may be obsolete, and the importance of embracing transparency and creativity in modern marketing. They emphasize leveraging AI for effective research and enhancing team productivity.
