

RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
9 snips Jul 19, 2024
The podcast delves into marketing budgets, unit economics, and go-to-market strategies. They discuss the importance of effective investment in marketing to alter business outcomes. The episode also covers practical strategies for improving win rates, pipeline value, and marketing efficiency. Essential insights for anyone in B2B marketing or executive decision-making.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Improving Marketing ROI through Better Unit Economics
01:50 • 28min
Navigating Organizational Influence and Driving Change
29:24 • 2min
Challenges and Benefits of Consolidating CRM Data within a Company
31:22 • 3min
Challenges of In-House Teams in Product Development
34:20 • 7min
Maximizing Brand Impact and ROI in Marketing Strategies
40:56 • 7min
Marketing Strategies in Manufacturing and Software Companies
48:06 • 7min