GTM Live

RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23

Jul 19, 2024

The podcast delves into marketing budgets, unit economics, and go-to-market strategies. They discuss the importance of effective investment in marketing to alter business outcomes. The episode also covers practical strategies for improving win rates, pipeline value, and marketing efficiency. Essential insights for anyone in B2B marketing or executive decision-making.

55:41

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Quick takeaways

Unit economics is crucial for evaluating marketing investments and tailoring strategies for true ROI.

Budget constraints are less of an issue than poor unit economics in achieving a sufficient return on investment.

Optimizing ROI through deletion of low-performing investments leads to enhanced financial performance.

Deep dives

Maximizing ROI in Marketing Investments

Optimizing unit economics is crucial in evaluating the effectiveness of marketing investments. By focusing on revenue generated for every dollar spent on marketing and sales, companies can determine the true ROI and tailor their strategies accordingly. High-performing companies that achieve a higher revenue to spend ratio emphasize the significance of efficient investments and proper unit economics.

Focus on Unit Economics, Not Budget Constraints

01:27

Scrutinize Booth ROI Based on Direct Impact on Pipeline

01:33

Intro

2min

Improving Marketing ROI through Better Unit Economics

28min

Navigating Organizational Influence and Driving Change

2min

Challenges and Benefits of Consolidating CRM Data within a Company

3min

Challenges of In-House Teams in Product Development

7min

Maximizing Brand Impact and ROI in Marketing Strategies

7min

Marketing Strategies in Manufacturing and Software Companies

7min

In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the myth that budget constraints are the primary issue for CMOs.

Chris highlights the stark differences between average and high-performing companies, discussing how effective investment in marketing and SDRs can drastically alter business outcomes. He elaborates on the benefits of deletion over addition in marketing strategy, advocating for the elimination of low-performing investments to enhance ROI. The episode also touches on practical strategies for improving win rates, pipeline value, and overall marketing efficiency. Essential for anyone involved in B2B marketing or executive decision-making, this episode offers a treasure trove of actionable insights and strategic advice

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

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GTM Live

RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Maximizing ROI in Marketing Investments

Challenges in Budget Allocation and Unit Economics

Deletion Strategy for Improved Financial Performance

Building an Effective Go-to-Market Infrastructure

Implementing Innovative Customer Acquisition Strategies in Manufacturing

Focus on Unit Economics, Not Budget Constraints

Scrutinize Booth ROI Based on Direct Impact on Pipeline

Remember Everything You Learn from Podcasts