
RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23
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Improving Marketing ROI through Better Unit Economics
The chapter explores the misconception that budget constraints are the main issue in marketing, emphasizing the importance of improving unit economics to achieve a better Return on Investment (ROI). It discusses strategies for analyzing and enhancing ROI on major investments like Google Ads and events, focusing on the deletion of ineffective initiatives and aligning marketing strategies with overall business goals for sustainable growth. The conversation also addresses the significance of financial transparency, strategic planning, and efficient resource allocation to drive success in the current year and beyond.
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