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RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23

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CHAPTER

Challenges and Benefits of Consolidating CRM Data within a Company

The chapter delves into the complexities and administrative challenges of consolidating separate CRMs in a company, emphasizing the importance of demonstrating positive correlations between metrics and business outcomes. It also explores strategies like focusing on one unit for changes, collecting KPIs, and starting with key metrics in the process of merging two companies into a single CRM over 18 months.

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