In this discussion, consumer behavior analyst Sarah Levinger emphasizes the importance of aligning creative outputs with client expectations to enhance satisfaction. She explores the dynamics of agency-client relationships, highlighting the need for effective communication and understanding client needs. The conversation delves into strategic advertising, balancing emotional resonance with innovative ideas, and the critical role of brand positioning. Sarah also underlines the necessity of psychology in marketing to better navigate consumer behaviors and improve team performance.

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator ...

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of p...

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. The...

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses ...

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and...

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social me...

Tune into this knowledge-packed episode of The Marketing Mindset Podcast as we sit down with Brad Farrell, the Chief Marketing Officer at Beekman 1802. Brad’s team has become renowned for its innovative approach to marketing and branding, and now he’s sharing tips and tricks from his rich marketing and leadership background.During our conversation, Brad gives invaluable insights into the importance of collaborative branding. He shares how creativity, disruption, and unexpected collaborations ...

Join us for a special episode of The Marketing Mindset Podcast as we sit down with Ben Yahalom, President of the iconic menswear brand True Classic. With over eight years of experience in performance marketing and business growth consulting, Ben has played a pivotal role in propelling True Classic to remarkable success, achieving 9 figures in just two years.Drawing on his experience working at Meta (formerly Facebook) and his current role at True Classic, Ben is sharing practical strategies f...