In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly. 

Tune in to learn about Postpilot’s evolution from a retention-focused tool to a comprehensive prospecting solution. Michael shares how, by leveraging Acquisition AI, Postpilot can identify lookalike audiences and enable brands to send targeted mailers to new potential customers. 

Colby and Michael also discuss how direct mail campaigns can be customized and automated, share tips on creative best practices for direct mail, and discuss how brands can strengthen an omnichannel strategy by reaching a broader range of customers and reducing reliance on digital channels.

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