In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue. 

Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buyer personas.

Henrik emphasizes the value of being the best in the world at serving specific market niches and shares lessons on balancing profitability and expansion. They also explore how AI is reshaping industries, offering practical insights on growth strategies, customer targeting, and adapting to the future of work through technology.

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