Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
Aug 8, 2024 • 46min
Optimizing Ad Success with Barry Hott
In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between Facebook advertising media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry...
Aug 1, 2024 • 37min
Achieving Revenue Goals Through Marketing with Amy Parker
In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...
Jul 25, 2024 • 29min
Purpose-Driven Business Models with Brad Jeffery
In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importanc...
Jul 18, 2024 • 34min
How to Build a High-Level Create Strategy Process (Pt. 2)
In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback. During the episode, you’ll learn how to create a 90-day creative strategy plan, hear Colby’s thoughts on why customization and flexibility are so important within a strate...
Jun 20, 2024 • 35min
Managing Rapid Business Growth with Asaf Wolff
In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.The episode de...
Jun 13, 2024 • 52min
Navigating Client Relationships with Deena Emara
In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solutions. Deena outlines several red flags to watch out for when hiring agencies and provides helpful tips for building effective onboarding proce...
Jun 6, 2024 • 40min
Exploring Retention Marketing Strategies with Wiehan Britz
In this episode of Marketing Mindset, Colby talks to Magnet Monster CEO Wiehan Britz about email marketing strategies for eCommerce brands, gaining UGC from customers, and more. Focusing on retention and driving growth, they discuss how different marketing tools and techniques can be adapted to suit businesses at various revenue stages—from startups to large enterprises. Wiehan discusses the strategic use of data to personalize marketing efforts, the integration of traditional marketing ...
May 30, 2024 • 59min
Building a High-Level Creative Strategy Process Pt.1
In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the delivery of creative services. During their discussion, they stress the importance of adapting their approach to meet each client's specific needs and give...
May 23, 2024 • 49min
Building a Network of UGC Creators Pt. 2
In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google...
10 snips
May 16, 2024 • 52min
How to Use Customer Psychology with Sarah Levinger
In this discussion, consumer behavior analyst Sarah Levinger emphasizes the importance of aligning creative outputs with client expectations to enhance satisfaction. She explores the dynamics of agency-client relationships, highlighting the need for effective communication and understanding client needs. The conversation delves into strategic advertising, balancing emotional resonance with innovative ideas, and the critical role of brand positioning. Sarah also underlines the necessity of psychology in marketing to better navigate consumer behaviors and improve team performance.
