Achieving Revenue Goals Through Marketing with Amy Parker

In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...